On October 30, the energy and excitement in the venue were unmistakable as K-pop group KIIRAS came together with IDEA Pharmaceutical (maker of the skincare line Radieux+) for a fan-signing and photo event. What followed was an afternoon of memorable interactions, vibrant visuals, and meaningful brand engagement, marking a milestone for both the members of KIIRAS and the brand.
Before the event, anticipation filled the air. Fans who secured tickets were invited to visit the Radieux+ booth at Lotte Department Store, where they received a free Radieux Renew Hydro Glow Gel Mist, a refreshing skincare essential known for its radiant finish. The giveaway perfectly captured the collaboration’s theme.
When KIIRAS arrived, cheers erupted across the venue. Dressed elegantly, the members greeted fans warmly before taking their seats for the signing session. Each autograph came with laughter, short conversations, and genuine fan interactions, a reminder of why personal moments like these matter so deeply in the K-pop world.
The event continued with a photo session, where lucky fans got the chance to capture unforgettable pictures with the group. The smiles were real, the energy contagious, and the atmosphere glowing, much like the radiant skin that Radieux+ promises.
This collaboration went beyond a typical fan event, it represented the growing synergy between K-pop and K-beauty, two of Korea’s most influential cultural exports. KIIRAS, with their youthful image and global reach, embodied the ideals of beauty, confidence, and connection that Radieux+ promotes through its skincare innovations.
For fans, it wasn’t just about getting a signature or a photo; it was about being part of something larger, the beautiful intersection of entertainment and self-care. The partnership showed how brands and artists can create meaningful experiences that bring fans closer not only to their idols but also to the lifestyle those idols inspire.
As the event drew to a close, fans waved goodbye, clutching both their signed memorabilia and their new Radieux+ mists, tokens of a radiant day spent with their favorite K-pop group.
The KIIRAS fan signing & photo event at Lotte Department Store, Myeongdong, wasn’t just a promotional moment; it was a celebration of culture, community, and confidence, the very essence of what makes K-pop and K-beauty shine across the world.